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What Makes You R.O.A.R.?

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Let's Hear a Great R.O.A.R. For All the Cats in Need!


What makes you R.O.A.R.? Is it pet overpopulation and the kittens and adult cats sitting in animal shelters today? Does animal cruelty hit your anger button? What about puppy and kitty mills that do not provide sanitary and safe environments for these precious babies? What about oil spills that kill or damage the health of wildlife? Makes you want to R.O.A.R., right? Animal Planet R.O.A.R. connects leading animal protection, rescue, shelter and environmental organizations with volunteers and financial contributors to assist animals in need. If you participate in R.O.A.R, your R.O.A.R. will be heard.


Animal Planet created R.O.A.R. by partnering with leading animal organizations to inspire people to make the world a better place for animals. Believing that together, we all have the power to improve the lives of animals in our communities and in the wild, R.O.A.R. has proven that even the smallest act has an impact. R.O.A.R. is a key component of Discovery's overall impact initiative which strives to celebrate, support and sustain the majesty of the earth's people, animals and natural beauty through innovative programs and events. While the R.O.A.R. program provides a vehicle to give us humans a way to make our voices heard through volunteerism, awareness-raising campaigns and fundraising, R.O.A.R. also supports its partner charities financially through matching donation campaigns and watch-and-give campaigns.

The R.O.A.R. Promise

On the Animal Planet R.O.A.R. home page, introductory videos and stories all lead you to make a promise. The R.O.A.R. Promise is your own personal promise to do something to help animals. Maybe it’s a promise to spend time playing with kittens and puppies at a shelter to help them socialize. What fun! Or maybe you find yourself organizing a fundraising event for your local animal shelter or cat adoption center. Whatever you promise to do for cats through R.O.A.R., you’re taking a big step that can only help all those little paws become stronger, healthier and headed into forever homes.  

Maybe you need some inspiration for your R.O.A.R. Promise. The R.O.A.R. volunteer profiles page puts the spotlight on people from all walks of life who are contributing to the well-being of animals. From local efforts in their own communities to initiatives that span across the globe, the stories behind these remarkable individuals may just inspire you to follow suit.



Newly-inspired Volunteer?

With the R.O.A.R. Promise, and some inspiration, you can take that first step. Remember, even the smallest act can make a difference in the life of an animal. If you take the R.O.A.R. Promise and become a new volunteer to assist cats in need, please let us know. Create a profile and upload your videos and photos here on CATVIDEOS.COM. Once you let our cat parent community know about your volunteer efforts, you are sure to receive motivation, ideas and inspiration from CATVIDEOS.COM's family of dedicated cat lovers. Don't be surprised when you receive some gracious "thank you meows" from our cats, too.

Already a Volunteer?

Do you already volunteer with an organization that helps cats in your community? We’d like to know your story and how you became involved with your group. Do you operate or volunteer with a kitty rescue or adoption group, animal shelter, or low-or-no-cost spay/neuter/vaccination clinic? Do you foster adult cats or kittens, readying them for adoption? Or do you participate in another type of service to the felines in your area? If so, please let us know. Create your profile here at CATVIDEOS.COM and be sure to upload your own videos and photos to share with our CATVIDEOS.COM community of cat parents.

“Mews of the Day” is a fun, enlightening look at the world of cats, large and small. Join us here on CATVIDEOS.COM, as we share news, blogs, photos and entertaining videos about -- and for -- cats.